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Our Approach
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Our Team
Mimi Doi, Ph.D. Principal and Managing Director
- Over 15 years advising life science clients
- One of very few anthropology Ph.D.s in pharma MR
- Led hundreds of global and domestic qualitative studies
Lori Thompson, Managing Director
- Senior commercial leader for market leading brands
- C suite level experience
- Successfully developed and launched hundreds of new products
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